The ticketing nerd speaks!
So, believe it or not, there is at least one annual conference in which box office and marketing managers from all of North America gather to discuss the wonderful world of ticketing – how to build performances, buyer types, accounting codes, mailing list generation, etc… I've already caught your attention, I’m sure.
Tickets.com, the owner of ProvenueMax software (which Pasadena Playhouse and Major League Baseball, among others, uses to ticket all of its events) has asked me to present material on a new subscription package the Playhouse introduced last year. The package, popularly known as the “2+2”, included the last two shows of 2006 (Fences and SISTER ACT the Musical) and the first two shows of 2007 (Defiance and Cuttin’ Up). In the ticketing and arts world, this is a bit of a leap not only because it crossed fiscal years (an accounting headache), but also theatrical seasons.
The subscription package was one of our most popular and the percentage of people completing their subscriptions to the remainder of the 2007 season surpassed our expectations. While this is, in no small part, due to the upcoming shows including Can-Can, A Matter of Honor, and RAY CHARLES LIVE! – A New Musical, we think the package was a great introduction to those hesitant to fully commit to the theatre. By the current completion rate, many of these first-time subscribers are now turning into enthusiastic theatre-goers. Our hope is that by presenting this new type of subscription to other arts organizations, we can convince them to create subscription packages that answer to the demands of the ever-more discerning arts lover.
The conference will be held May 9, 2007 through May 11 in St. Louis. For more information, visit Summit.Tickets.com.
Monday, May 07, 2007
Tales from ticketland: Joseph Yoshitomi speaks